first deserve, (and|) then desire
1
used to suggest that it is important to prove oneself worthy of something through hard work, dedication, and effort, before feeling entitled to it
The origin of the proverb "first deserve, then desire" can be traced back to the writings of ancient philosophers, particularly from the moral teachings of Aristotle. It suggests that success, rewards, or benefits should come as a result of earning them, not simply wishing for them. The proverb encourages a sense of humility and responsibility, implying that fulfillment of one's goals should come after demonstrating commitment and value.
- The boss reminded his employees that in their company, first deserve then desire is the rule, and that promotions and raises are based on merit and hard work.